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Coronavirus: Get ready for the virtual entertainment amid the lockdown!
Updated On: 17 April, 2020 07:08 AM IST | Mumbai | Mohar Basu
From live-streaming music gigs and comedy specials to interactive plays, mid-day gets a behind-the-scenes understanding of virtual entertainment amid the lockdown.
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Vir Das and Jonita Gandhi
The film and television industry may have come to a screeching halt, but Indian viewers are, by no means, short on entertainment. When Prateek Kuhad is not live-streaming his performance on the Internet, Vir Das pops up on your laptop screen, ready with his at-home comedy special. In the three weeks of lockdown, how we consume entertainment has changed as much as how we live, with an increasing number of artistes exploring virtual gigs.
Amongst the first to tap into this was BookMyShow that enabled various virtual live properties, including performances by Indian Ocean and Karsh Kale. "Thanks to great collaborations and Instagram as the host platform, we brought live music, dramatised readings, poetry recitals and stand-up comedy sessions to the safety of viewers' homes. We kickstarted the #StayFitIndiaChallenge that features over 50 trainers offering more than 500 fitness sessions," says Albert Almeida, COO, Live Entertainment, BookMyShow.
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