Updated On: 16 May, 2022 11:39 AM IST | New Delhi | ANI
According to Variety, the 36-minute film has been billed as a cinematic sensory experience incorporating virtual reality, with motion, music and scent integrated into the narrative

AR Rahman. Pic/Sameer Markande
Celebrated music composer-singer AR Rahman`s directorial debut venture `Le Musk` is all set to make its world premiere at the Cannes Film Market`s Cannes XR program, which is a dedicated program for immersive technologies and cinematographic content. According to Variety, the 36-minute film has been billed as a cinematic sensory experience incorporating virtual reality, with motion, music and scent integrated into the narrative.
The story of `Le Musk` has been developed by Rehman from an original idea by his wife Saira and the movie`s plot will follow heiress and musician Juliet Merdinian, who, 20 years since she was orphaned, seeks out the men who changed her destiny with one powerful memory -- that of their scent, the outlet reported.