Home / Entertainment / Bollywood News / Article /
Boney Kapoor on why Janhvi Kapoor's 'Mili' took the theatre route
Updated On: 04 November, 2022 04:26 PM IST | mumbai | mid-day online correspondent
The makers have opted for a tight 400-cinema release in India
Listen to this article :
Janhvi Kapoor/ Pallav Paliwal
With OTT being all the rage these days it seems most movie makers are opting for the softer digital release. While this has worked for few and has become the new default, there is still some charm in theatre releases. Which is why the makers of Janhvi Kapoor`s `Mili` have chosen to go with a theatre first strategy instead of going direct to digital. In a week where there are 7-8 new film releases, they have opted for a tight 400-cinema release in India building an inventory of approx. 5.5 crores per day.
Speaking about the decision, Boney Kapoor said, “In the current scenario, small and mid-size films are not able to find audiences at the box-office; however, we firmly believe that the thriller genre is best enjoyed in a theatre. We are hoping that audiences discover `Mili` in cinemas. Mili is a female driven survival thriller with nail-biting pace and high emotional stakes. We are not chasing high show counts or cinema counts for Mili, because we feel this is a genre-driven film which will find appreciation in the right kind of audiences.”
Trending Stories
Latest Photos
Latest Videos
Latest Web Stories
ADVERTISEMENT
Mid-Day Fast
ADVERTISEMENT
ADVERTISEMENT