'Badshah is now a brand'

Updated On: 29 July, 2019 07:41 AM IST | | Sonil Dedhia

Paagal Hai singer Badshah on avoiding deviating from his style of music; says he can never croon a love song

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Badshah

As is with several tracks coming out of Badshah's stable, the last release, Paagal Hai, has continued to get the clicks online, ever since it released recently. But, the rapper is not devoted to climbing numbers. In an interview to mid-day, he discusses why YouTube isn't a platform suited to measure a song's success, and why he will never make an album after ONE.

Paagal has performed well on YouTube. Do you find the platform a bankable yardstick to measure a song's success?

I don't believe it is [the only yardstick]. It may be a reference, but it's not necessary that a song that has many views is popular, or the other way around. Kabir Singh's Bekhayali, for instance, is among the most popular songs right now, but it hasn't crossed even 100 million views on the [platform]. Party songs are visually appealing. Romantic ballads work on streaming sites.

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