Intimacy and not pregnancy regarding women beyond a certain age, is what concerned director Amit Sharma enough to make Badhaai Ho, a film about a matriarch in a Delhi middle class family with two grown up sons who suddenly discovers she is pregnant.

The film is being lapped up by the audience. "I am amazed at the response. I am getting calls from everywhere. A friend called from London while watching 'Badhaai Ho'. He said he felt he was watching it in Lucknow. The response of the audience is so intense and deep, it almost feels as though every Indian has adopted the film," Sharma said.