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B-Town unable to follow Shah Rukh Khan’s act
Updated On: 04 April, 2023 07:12 AM IST | Mumbai | Hiren Kotwani
With B’wood wrapping up its first quarter, Shah Rukh’s Pathaan remains sole bright spot, Tu Jhoothi doesn’t break even; trade says business down by 30 per cent
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Telugu star Nani’s Dasara made Rs 55 cr on its first weekend, compared to Bholaa’s Rs 44.28 cr
Can you imagine a better way to start the year than with a blockbuster? In late January, Shah Rukh Khan arrived in cinemas with Pathaan, ready to decimate the box office. The spy thriller, which saw the superstar returning to the big screen after a four-year hiatus, went on to reportedly collect over Rs 500 crore, becoming the biggest hit of Hindi cinema. With it, the film industry and trade circuit felt that the debacle of 2022 was behind them. Three months into the year, however, it’s a different story.
Veteran trade analyst Amod Mehra notes that the Khan-starrer is the only bright spot in the first quarter. `Its success was encouraging, and made everyone feel like things would change. But subsequent films crashed. So, it is back to square one,` says Mehra. February saw two big Hindi releases, Kartik Aaryan’s Shehzada, and Akshay Kumar-Emraan Hashmi’s Selfiee. The former came with high expectations — it was Aaryan’s first theatrical release since last year’s surprise hit Bhool Bhulaiyaa 2. Additionally, it was the remake of Allu Arjun’s Telugu movie, Ala Vaikunthapurramuloo (2020).
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