Updated On: 07 June, 2015 07:45 AM IST | | Sanat Mehra
<p>Madhuri Dixit recently attracted ire for endorsing Maggi while Kangana Ranaut was lauded for refusing to endorse a fairness cream. We look at others who have either received flak or praises for their endorsements</p>

Kangana Ranaut, Madhuri Dixit, Hrithik Roshan, Aamir Khan,
The curious case of advertisements is that you’ll never know whether they follow us or we follow them. In fulfilling our need to consume media, whether it is online, offline or in between the lines, we are met by the lurking advertisements. It is at this point that we are convinced that the white collared, marketing extra-terrestrials are paid to deviate humans from enjoying their favourite content.