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B-Town production houses are now doubling up as talent managers
Updated On: 29 November, 2015 08:10 AM IST | | The Hitlist Team
<p>An increasing number of Bollywood production houses are not only giving a break to newcomers, but also managing the greenhorns and inking multiple film contracts with them</p>
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Parineeti Chopra, Anushka Sharma, Kriti Sanon
Bollywood production houses are going beyond just churning out films. An increasing number of filmmakers are not only giving a break to newcomers, but also managing the greenhorns and inking multiple film contracts (at least three) with them. Their mantra being if they give freshers that big break, selling them and making them stars, they need to bound them in a contract — at least for a while. However, every production house has its own set of rules. Some don't insist that when a fresher signs a contract, he or she can't work with other banners, while some make their discoveries shell out a certain percentage of his or her earnings through endorsements and other film offers.
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