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B-Town ka bhai, not box office ki jaan?
Updated On: 25 April, 2023 08:07 AM IST | Mumbai | Hiren Kotwani
Even as Kisi Ka Bhai Kisi Ki Jaan enjoys fifth-highest opening weekend after the pandemic, trade rues that it doesn’t rival Salman’s earlier Eid openers
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Salman Khan
An Eid without a Salman Khan film is a dull affair for his fans, as evidenced in the past few years. Although Radhe: Your Most Wanted Bhai had a hybrid
release in 2021, Bharat (2019) was the superstar’s last big Eid offering in the true sense. Which is why there was heightened anticipation around Kisi Ka Bhai Kisi Ki Jaan (KKBKKJ). For those expecting Farhad Samji’s directorial venture to surpass the numbers of Khan’s previous festival releases, it was a disappointment as the film’s three-day collection read about Rs 67 crore.
Trade analyst Atul Mohan notes that the first-day figure of R15.81 crore — a far cry from his highest Eid opener, Bharat at R42.30 crore — was not surprising. “Friday was the last day of Ramzan, so it was known that a huge section of the audience wouldn’t be watching the film. But after that, there was a massive jump. The mass centres contributed significantly to the three-day collection. In spite of unfavourable reviews, the film has earned about R67 crore. That is proof of Salman’s craze,”
he says.
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