Ayushmann Khurrana and Bhumi Pednekar

Bollywood actors Ayushmann Khurran and Bhumi Pednekar, who have starred together in "Dum Laga Ke Haisha" and "Shubh Mangal Saavdhan", have been roped in as brand ambassadors for value retail chain V Mart. The actors' strong connect with the aspirational and young middle-class families makes them a perfect fit for the brand, a statement said.