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As 'fairness' cream rebrands itself, Bips recalls being called 'dusky'
Updated On: 26 June, 2020 11:36 AM IST | Mumbai | mid-day online correspondent
Bipasha Basu recollects being called 'dusky' through the years in this eye-opening post; take a look!
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Bipasha Basu. Picture/Basu's Instagram account
It has been a long and gruelling battle fighting the powers that be against colourism in the country. One of the biggest 'fairness' brands have now decided to undergo a rebranding and drop the word 'fair' from its name.
A brand that once promised a radical transformation in the complexions of people who used the product, essentially a 'dark' to 'light' transformation, will undergo a complete overhaul, and we couldn't be more delighted.
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