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Arjun Kapoor and Bhumi Pednekar's The Lady Killer available on Youtube
Updated On: 03 September, 2024 11:22 AM IST | Mumbai | mid-day online correspondent
Arjun Kapoor and Bhumi Pednekar`s The Lady Killer was released in theatres last year with zero publicity and earned only Rs 70,000 at the box office. It has now been made available on YouTube for free
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Arjun Kapoor and Bhumi Pednekar
Arjun Kapoor and Bhumi Pednekar`s film `The Lady Killer` had a rather strange release strategy or rather lack thereof. The film was released in theatres on November 3, 2023. In times when filmmakers put in a large sum of money and thought to marketing strategies to allow their product to stand out in the clutter of releases, `The Lady Killer` makers opted for no such strategy. In fact, they quietly released the film in select theatres. Audiences were not even aware of the release of the film. Nearly a year after its theatrical release, the film has got a digital release.
On September 2, the film `The Lady Killer` became available to stream on T-Series` YouTube channel for free. This is a unique release route as even the films that have tanked at the box office previously have had proper OTT releases on streaming giants. Even on YouTube, the makers did not opt for a rental or Pay-per-view model. The cast of the film has also not promoted the release of the film through their social media handles.
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