Grammy and Oscar winning composer A.R. Rahman says working with superstar Shah Rukh Khan on "Jai hind hind, jai India" was an "interesting" experience. Rahman directed Shah Rukh for the first time for the official video of the official song for Odisha Hockey Men's World Cup Bhubaneswar 2018.

The song is composed by Rahman and penned by Gulzar. "Gulzarji and I are extremely excited to share with you our latest song 'Jai hind, hind, jai India'. Having Shah Rukh join us made it even more interesting," Rahman said in a statement.