In a bid to explore other creative aspects of music making, singer Anushka Manchanda has launched the YouTube channel, I Am Nuka, through which she plans to release content as a music producer and visual artiste. Her first single, Don't Be Afraid, that released recently, garnered over two lakh views online.

Explaining why she felt the need to turn visual artiste, Manchanda says, "I don't want to bind myself as an artiste. Nuka will give me the freedom to express myself however I want, without any restrictions." Though she learnt electronic music production in New York, the singer is still honing her skills. "I started using a music production software a few years ago, and have been working and experimenting on it. I taught myself how to edit because I didn't want to depend on anyone else."