Amitabh Bachchan says criticism makes him believe that his creative work has been consumed by audiences. While in conversation with author Siddharth Dhanvant Shanghvi at the launch of the latter's book, Bachchan responded to questions on tackling criticism, stating, "The first assurance that you get is that somebody has actually [consumed] your work.

It's important for us, in the creative field, because if no one goes to see our films, that is bad. I would liked to be criticised because it [reveals] an aspect of your work which you may not have been aware about," he added.