Megastar Amitabh Bachchan says he is fine taking criticism as it at least assures that the creative work has been consumed by the audience as opposed to people not watching a film at all. Bachchan along with wife Jaya was in conversation with author Siddharth Dhanvant Shanghvi at the launch of his book The Rabbit and The Squirrel at the 9th edition of Tata Literature Live!, Thursday.

When asked how do they both take criticism, Jaya quipped, "I don't actually care." Bachchan said, "The first assurance that you get is somebody has actually read your work. It's very important for us, in the creative field, because if no one goes to see our films, that's very bad. So, that's one of the first things that comes to your mind. "But seriously, I would accept criticism, I would liked to be criticised because it gives you an aspect of your work which you may not be aware of," he added. The star said critics' observation often go beyond the obvious and point out nuances which is a must for people in creative field.