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Amit Sharma on the viral Diwali ad: I didn't want it to become preachy
Updated On: 22 November, 2020 06:37 AM IST | Mumbai | Mohar Basu
Badhaai Ho director on his new Facebook ad that explored the spirit of humanity
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A still from the short ad film
Not one to shy away from showcasing hard-hitting content and stirring emotions, filmmaker Amit Sharma explored the sentiment of togetherness during the pandemic in his latest social message advertisement. As part of the Facebook campaign, More Together, the National Award-winning director released an eight-minute ad film. "I knew I wanted to be a part of this ad when the agency approached me," says the Badhaai Ho director.
Produced by Chrome Pictures, the short surveyed how the lockdown affected the livelihood of millions across the country. The story showcases a small-time dairy business in Amritsar promising employment to those derailed by the pandemic despite facing a crisis of their own. "I didn't want it to become preachy. I tried to keep it real by showing what the viewers were actually going through. The reference comes from working closely with those suffering due to the pandemic via my NGO Phool Versha Foundation," says Sharma, whose 2013 Google ad on reunion also drew great viewership.
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