Updated On: 16 April, 2024 09:36 AM IST | Mumbai | mid-day online correspondent
In a recent delightful twist, Amul has joined the frenzy surrounding Imtiaz Ali`s recently released film `Amar Singh Chamkila`, starring Diljit Dosanjh and Parineeti Chopra in the lead roles

In Pic: Amul`s new advertisment
Amul, India`s beloved dairy brand, is known for creating witty and topical ads that resonate with the masses. Their iconic Amul girl has graced advertisements that smartly incorporate several trending subjects, which has managed to garner them a special place in the hearts of the Indian audience. Their ads have always been relatable to people. In a recent delightful twist, Amul has joined the frenzy surrounding Imtiaz Ali`s recently released film `Amar Singh Chamkila`, starring Diljit Dosanjh and Parineeti Chopra in the lead roles. With a playful cartoon tribute, Amul has celebrated the film`s success.
In the new image dropped on Amul’s Instagram, we could see two animated figures representing Diljit Dosanjh and Parineeti Chopra’s characters of Amar Singh Chamkila and Amarjot Singh. The two characters were placed in a way that looks like Chamkila and Amarjot singing while relishing on Amul butter. The poster has ‘Ex Chamachkhila’ and ‘Punjab Da Buttar’ written on it.