Director Ali Abbas Zafar, who is currently riding high on the success of his latest release Bharat, says he values storytelling and will continue making "out and out masala entertainers".

"It's humbling to get so much love from audiences. When I set out to make a film, I don't think about records. That's never my approach. It could be a hugely limiting, pressurising proposition for any film-maker, especially me because I value storytelling. I always set out to tell a story and thankfully, audiences have loved the way I'm telling my stories," Zafar said in a statement.