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Akshay, Taapsee, Shilpa to join hands for musical campaign supported by UN
Updated On: 27 May, 2021 08:26 AM IST | Mumbai | Upala KBR
Ahead of World Environment Day, Akshay Kumar, Taapsee Pannu, Rajkummar Rao, Bhumi Pednekar, Shilpa Shetty Kundra and Arjun Kapoor and others join forces for UN’s special music video about nature conservation
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Akshay Kumar, Taapsee Pannu and Rajkummar Rao
Overdue as it may be, there has been an increased dialogue about environmental conservation over the past few years. mid-day has learnt that Bollywood stars have joined forces to drive the message home on World Environment Day that will be celebrated on June 5. Akshay Kumar, Taapsee Pannu, Rajkummar Rao, Bhumi Pednekar, Shilpa Shetty Kundra and Arjun Kapoor have come together for a musical campaign, titled Dharti Ka Dil, which is supported by the United Nations and the Ministry of Environment, Forest and Climate Change.
Environmentalist and green crusader Asif Bhamla, who has coordinated the initiative through Bhamla Foundation, reveals that the campaign is two-fold, consisting of a music video, and sound and song bytes of celebrities. “We have previously been felicitated by the UN for our Tik Tik Plastic campaign. Since their theme is ecosystem restoration this year, the music video focuses on how we need to rejuvenate the planet, the way our forefathers did for us,” he says of the video that is expected to release before June 5.
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