Like in Hollywood, Ajay Devgn wants to start a trend in Bollywood by releasing a film's poster even before a single frame has been shot.


Ajay Devgn

The poster of his directorial venture, 'Shivaay', was released online recently even though its shooting will begin next year.

This was also the star's way to keep detractors at bay. Ever since the film did not take off as scheduled, there has been a barrage of speculations about the project.