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Actor Deepak Tijori launches his music label for THIS reason
Updated On: 09 September, 2024 01:10 PM IST | Mumbai | mid-day online correspondent
Deepak Tijori will be officially launching his music label on September 10. The actor faced tedious experience with big labels during the release of his film Tipppsy and hence decided to start his own label
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Deepak Tijori
Actor-director Deepak Tijori has announced the launch of his music label by releasing the audio of Tijori Music`s first song titled `Gumshuda` across all popular music platforms including Spotify, Apple Music, Amazon Music, JioSaavn, Gaana, Hungama and Wynk Music. He has joined hands with one of the best distributors `Believe India` for his label to reach people globally.
Speaking of launching his own music label, Deepak Tijori said, "The decision to launch Tijori Music is an emotional initiative which came from a very personal and tedious experience I faced with my last film Tipppsy, released in May 2024. As an independent filmmaker, I`ve always believed in creative freedom and having control over my work; but the process of releasing the music for a film was an eye-opener. Closer to releasing the film in theatres, I had to close a deal for the film`s music by selling the songs to a music label. However, when I approached various known labels, I was shocked by the current state of the music market in India as the deals they offered lacked fair equity for the producers, putting us at a disadvantage with questionable transparency. I was left in a difficult position realizing that even if I wanted to use my own song in another film of mine in the future, I would especially have to beg the label for permission. For instance, I was outright refused when asked if I could post the songs from my film on my own YouTube channel."
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