Aayush Sharma says his debut film Loveyatri is a celebration of love and culture and it was painful to do away with the original title as the makers did not want to court any controversy. In an interview with PTI, Aayush opened up about the title row to how he landed in Bollywood as an actor, courtesy Khan brothers - Salman, Arbaaz and Sohail.

The Vishwa Hindu Parishad (VHP) was irked by the title "Loveratri", which according to them was distorting the meaning of Hindu festival, Navratri. Later, a Bihar court had ordered an FIR to be lodged against Salman, saying the title hurts religious sentiments and promotes vulgarity.