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With WFH in effect, ISP and OTT giants struggle to keep up
Updated On: 26 March, 2020 04:37 AM IST | Mumbai | Mohar Basu
As Internet usage increases due to work-from-home policy, binge-watching; providers increase bandwidth, OTT giants reduce bit rates.
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If you've been working from home over the past few days, chances are you've made frantic calls to the customer care department of your Internet service provider to complain about the reduced speed. With a large part of the population adopting work-from-home policy and turning to Netflix or Amazon Prime to unwind, the Internet Service Providers (ISP) across the board have been struggling to keep up with the increased usage.
In the first step to reducing the bandwidth usage, Cellular Operators Association of India (COAI) wrote to OTT giants to forgo their HD option, last week. Netflix India, Amazon Prime and Hotstar, among others, promptly complied with the request. The official spokesperson of Amazon Prime states, "We are working with mobile and ISP to help mitigate network congestion. We've already begun the effort to reduce streaming bit rates."
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