Superstar Shah Rukh Khan, whose mega-budget production "RA.One" has earned more than Rs.100 crore, recalls the time when 100 days in the theatre was victory enough for film producers.

"Was discussing with my DDLJ ('Dilwale Dulhania Le Jayenge') friend how we wished for a 100 days for our film... rather than Rs.100 crore. Seems our days are truly numbered now!!" tweeted Shah Rukh.