Updated On: 01 July, 2021 09:15 AM IST | Mumbai | mid-day online correspondent
This is to call upon users to create a reel video of 30 seconds of the superhit song from the movie ‘Apna Time Aayega’ to express themselves creatively.

Zoya Akhtar Picture Courtesy: Yogen Shah
Released in 2019, `Gully Boy`, helmed by Zoya Akhtar and Reema Kagti, wasn`t only a formidable commercial success but also went on to carve a special place in the hearts of the audience. The film paved a way for Hindi hip-hop music, and brought a lot of underground artists to the limelight.
Today, Zoya Akhtar, Reema Kagti`s `Tiger Baby Films` launch the `The Gully Grove Challenge` on social media, to call upon users to create a reel video of 30 seconds of the superhit song from the movie ‘Apna Time Aayega’ to express themselves creatively. This could involve rapping, dancing, running, driving, cooking — whatever they can imagine.