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'Ban' buzz: Are filmmakers capitalising on negative publicity?
Updated On: 25 September, 2015 08:21 AM IST | | Gaurav Dubey
<p>With the Pakistan Censor Board rubbishing director Madhur Bhandarkar's claims about 'Calendar Girls' chasing a ban across the border, one wonders if such incidents help the publicity of a movie</p>
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Calendar Girls
Public protests and court petitions over film content are almost commonplace these days. Every other month, we hear of groups clamouring for a movie ban over 'offensive' or 'objectionable' subject matter, even though the censor board green-lights it. While the negative buzz may slow down the release strategy for distributors, it, more often than not, proves to be a boon for the makers. For, it brings attention to a 'controversial' film and prompts moviegoers to go to the theatre and figure out what the fuss is all about. In the last two months, we have seen some Bolly folk going to town with such bans, real or imaginary, and collecting windfalls of publicity.
Also read: 'Calendar Girls' - Movie Review
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